ResearchMoz.us include new market research report "The Spanish Fish and Seafood Market: What Consumers Eat and Why?" to its huge collection of research reports.
Product Synopsis
This
report provides the results for the Fish and Seafood market in Spain
from Canadean's unique, highly detailed study of consumers' Consumer
Packaged Goods (CPG) consumption habits, and forms part of an overall
series covering all CPG product markets. Its coverage includes, but is
not limited to, consumption behaviors, the extent to which consumer
trends influence their consumption, the value of the market these trends
influence, and brand and private label choices as well as retailer
choices. Much of this information can also be analyzed by specific
consumer group, providing hard and fast data on consumers and markets at
the product category level.
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Introduction and Landscape
Why was the report written?
Why was the report written?
Marketers
in the Fish and Seafood market face a major challenge. Understanding
market size and segmentation is valuable, but the key to effective
targeting is to know just how valuable specific consumer groups are, and
being able to quantify the impact of consumer trends. This data report
solves these problems by providing survey-based data on consumer trends,
consumer groups and market data which shows the exact size of consumer
groups, how much of the Fish and Seafood market they account for and
which consumer trends drive their behavior.
What is the current market landscape and what is changing?
What is the current market landscape and what is changing?
Most
Fish and Seafood categories are already well-established in Spain, and
outside of population trends the opportunities for volume growth appear
limited, unless innovations can find areas of latent demand. Instead the
Fish and Seafood industry should seek to find ways of offering greater
value to Spanish consumers in order to drive value growth. However, this
will be difficult given the weak state of the Spanish economy and its
low consumer confidence.
What are the key drivers behind recent market changes?
What are the key drivers behind recent market changes?
Consumers'
uptake of products and the influence of consumer trends are fundamental
causes of change in markets - making knowing what these trends are and
the extent of their influence crucial. The survey-based data provided in
this report examines over 20 consumer trends that affect the market and
examines the share of consumption across 26 consumer groups. This data
provides a detailed insight into exactly who the consumer is and just
how much impact the latest consumer trends are having.
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What makes this report unique and essential to read?
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Key Features and Benefits
Key Features and Benefits
Consumer
data based upon proprietary surveys and then consumer group tracking
and modeling for the following specific categories: Ambient Fish and
Seafood, Dried Fish and Seafood, Fresh Fish and Seafood (counter),
Frozen Fish and Seafood, Raw Packaged Fish and Seafood - Processed
Pieces, and Raw Packaged Fish and Seafood - Whole Cuts.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
In
several categories there is a noticeable reduction in the share of
users (across all user groups) for the Early Young Adult age groups.
This age range appears to be one where consumption habits from childhood
and teenage years are reassessed and consumers are being lost to
certain categories at this age range as a result.
Older Consumers represent almost 30% of the population in Spain; however, over 33% of the Fresh Fish market by value is consumed by them. Marketers need to focus campaigns on encouraging Fresh Fish consumption in the younger generations, in order to not lose value as these consumers age, at the same time as maintaining their current consumer base.
Consumption of Fish and Seafood in Spain is fairly evenly split between Males and Females. However, in the Dried Fish category there is a much higher proportion of Male consumption. Marketers need to be aware of this gender bias so that they can encourage Female consumption to improve market value in this currently small market.
Key Highlights
Older Consumers represent almost 30% of the population in Spain; however, over 33% of the Fresh Fish market by value is consumed by them. Marketers need to focus campaigns on encouraging Fresh Fish consumption in the younger generations, in order to not lose value as these consumers age, at the same time as maintaining their current consumer base.
Consumption of Fish and Seafood in Spain is fairly evenly split between Males and Females. However, in the Dried Fish category there is a much higher proportion of Male consumption. Marketers need to be aware of this gender bias so that they can encourage Female consumption to improve market value in this currently small market.
Key Highlights
Private
Label products have a significant penetration in the Fish and Seafood
market in Spain across all categories. The level of penetration is
around 30% in all but Dried Fish where it is closer to 75%. In the
remaining categories there are one or two main brands and the rest of
the market is fragmented so there is room for Private Label to grow
further. Marketers of national brands need to maintain their focus in
order to avoid becoming a target for Private Label competition.
Fresh Fish and Seafood has the largest share of the Fish and Seafood market in Spain followed by Ambient Fish and Seafood, and Raw Packaged Fish and Seafood - whole cuts. With the exception of the much smaller Dried Fish and Seafood market the remaining categories have slightly smaller but similar shares. Any changes in consumption rates in these larger markets will have a significant effect on market values and shares.
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
Fresh Fish and Seafood has the largest share of the Fish and Seafood market in Spain followed by Ambient Fish and Seafood, and Raw Packaged Fish and Seafood - whole cuts. With the exception of the much smaller Dried Fish and Seafood market the remaining categories have slightly smaller but similar shares. Any changes in consumption rates in these larger markets will have a significant effect on market values and shares.
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
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