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Why was the report written?
What is the current market landscape and what is changing?
What are the key drivers behind recent market changes?
1) Food Safety Products Market And Food Safety Testing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2010 - 2018
Key Features and Benefits
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
Older Consumers represent almost 30% of the population in Spain; however, over 33% of the Fresh Fish market by value is consumed by them. Marketers need to focus campaigns on encouraging Fresh Fish consumption in the younger generations, in order to not lose value as these consumers age, at the same time as maintaining their current consumer base.
Consumption of Fish and Seafood in Spain is fairly evenly split between Males and Females. However, in the Dried Fish category there is a much higher proportion of Male consumption. Marketers need to be aware of this gender bias so that they can encourage Female consumption to improve market value in this currently small market.
Fresh Fish and Seafood has the largest share of the Fish and Seafood market in Spain followed by Ambient Fish and Seafood, and Raw Packaged Fish and Seafood - whole cuts. With the exception of the much smaller Dried Fish and Seafood market the remaining categories have slightly smaller but similar shares. Any changes in consumption rates in these larger markets will have a significant effect on market values and shares.
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.